A marketing audit isn’t a 40-page document that gets skimmed once and filed away. Done right, it’s a short, ranked list of the few things quietly costing you customers — and what to do about each one.
What a good audit covers
We read the whole path a customer takes: the channels bringing people in, the messaging they meet, the funnel they move through, and the analytics underneath it all.
- Funnel and channel teardown
- Messaging and positioning review
- Analytics and tracking health-check
- A prioritised list of fixes, ranked by impact and effort
The output that matters
You should finish an audit knowing exactly what to change, in what order, and what to expect. If you can’t act on it the day you receive it, it wasn’t an audit — it was a report.