Before you spend a naira more on ads, get one thing right: positioning. It’s the cheapest growth lever you have, and the one most businesses skip.
What positioning really means
Positioning is the answer to two questions — who are you for, and why should they choose you over the alternatives? Get this clear and every ad, page and email gets easier to write and more effective.
- Who you’re for (and who you’re not)
- The specific promise you make
- The proof that makes it believable
- Why you, not the alternative
Fix this before you scale
Scaling weak positioning just spends money faster. Sharpen the message first, then turn up the spend — the same budget will go much further.