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Funnels

Five places your funnel quietly leaks customers

By Kian Consults · 6 min read

Interested visitors rarely tell you why they left. They just go. These are the five places we most often find customers slipping away.

1. A slow or unclear first screen

If people can’t tell what you do in five seconds, they leave. Clarity beats cleverness every time.

2. Too many steps

Every extra field and click sheds people. Ask for only what you truly need to move forward.

3. Weak proof

People need reasons to trust you. Testimonials, results and specifics do more than adjectives.

4. No follow-up

Most buyers don’t convert on the first visit. Without a follow-up path, that interest is simply lost.

5. Mismatched expectations

When your ad promises one thing and your page delivers another, people bounce. Keep the message consistent end to end.